GreenerChoices.org, launched on Earth Day 2005 by Consumers Union, the non-profit publisher of Consumer Reports, is a Web-based initiative to inform, engage, and empower consumers about environmentally-friendly products and practices.
For millions of environmentally conscious 'green consumers' whose numbers are rapidly growing, Greener Choices provides practical, unbiased advice you can trust. For tens of millions more who would like to buy green, but may not have access to the information they need, Greener Choices offers a unique online resource. The organisation aims to: - Expand Consumers Union’s role as a major resource on environmental issues for a diverse audience. - Engage a critical mass of consumers to recognize the environmental and health impacts of their choices and empower them to make sustainable buying and living choices. - Create a transformed marketplace that offers appropriate, sustainable solutions to environmental problems. According to Greener Choices,
"Since our launch in April 2005, our content and audiences have grown steadily. Subscribers to our monthly eNewsletter have increased to more than 100,000. Currently, we offer a range of useful information in five product categories—Appliances, Cars, Electronics, Food, and Home and Garden— and have expanded content in several key areas: Energy-saving Center—launched in 2009 to offer consumers practical advice for saving energy, saving money, and reducing carbon and other greenhouse gas emissions at home and on the road. Electronics Waste Reuse & Recycling Center—launched in the fall of 2006 to educate consumers about the growing problems of electronic waste and offer responsible options for reducing it. Green Consumer Tools—interactive tools from energy calculators to toxics finders. Eco-labels Search—consumers can also use our Eco-labels search tool to evaluate labels on food, wood, personal care products and household cleaners. •Expanded Green Product Ratings—evaluations on products' energy and water usage, fuel efficiency, and more.
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